Marketing Program January

If you’ve ever struggled to explain your brand, sound consistent in your marketing, or stand out in a crowded local market, The January Marketing Program is for you.

On Monday, January 5 from 1–2pm, we’ll be diving into Brand Archetypes and how they help businesses build brands that feel human, recognizable, and trustworthy.

Brand archetypes give your business a clear personality — the kind that helps customers instantly “get” who you are and why they should choose you.

During this session, you’ll learn:

• What brand archetypes are (and why they work so well in marketing)
• The 12 brand archetypes and what each one represents
• How to identify the archetype that best fits your business and use it in your marketing

This isn’t about theory or big-brand marketing. It’s about giving local business owners a simple, practical tool they can use right away — whether you’re writing a social post, updating your website, or talking about your business in person.

If you want your marketing to feel clearer, more confident, and more aligned with who you are,  we'd love for you to join us.